Digital Manager

We are seeking a results-driven Digital Manager to lead our digital marketing initiatives and drive online growth at Emerging India Analytics. This role is perfect for a digital marketing professional who thrives in the fast-paced ed-tech environment and has a proven track record of managing successful digital campaigns.

As our Digital Manager, you will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing. You'll work closely with our marketing team to drive qualified leads and enhance our brand presence in the digital space.

This is an excellent opportunity for a passionate digital marketer to grow their career while contributing to the success of a leading ed-tech company that's transforming careers through technology education.

• Digital Strategy Development: Create and implement comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• SEO/SEM Management: Optimize website performance through SEO best practices and manage paid search campaigns to maximize ROI and drive quality traffic.
• Social Media Marketing: Develop and execute social media strategies across platforms including LinkedIn, Facebook, Instagram, Twitter, and YouTube.
• Content Marketing: Collaborate with content team to create engaging digital content that drives traffic, engagement, and conversions.
• Email Marketing: Design and execute email marketing campaigns including newsletters, nurture sequences, and promotional campaigns.
• Analytics & Reporting: Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, Google Ads, and social media analytics.
• Campaign Management: Plan, execute, and optimize multi-channel digital campaigns to achieve lead generation and conversion goals.
• Marketing Automation: Implement and manage marketing automation tools to streamline processes and improve lead nurturing.

Essential Requirements:

• Bachelor's degree in Marketing, Digital Marketing, or related field
• 3-5 years of experience in digital marketing with proven results
• Strong expertise in SEO, SEM, and Google Ads management
• Proficiency in social media marketing and content strategy
• Experience with email marketing platforms and automation tools
• Advanced knowledge of Google Analytics and digital marketing tools
• Strong analytical skills and data-driven decision making
• Excellent communication and project management skills

Preferred Qualifications:

• MBA in Marketing or Digital Marketing specialization
• Experience in the education technology or online learning industry
• Google Ads, Facebook Ads, and LinkedIn Ads certifications
• Knowledge of marketing automation platforms (HubSpot, Marketo, etc.)
• Experience with CRM systems and lead management
• Understanding of conversion rate optimization (CRO)
• Basic knowledge of web development and landing page optimization