Marketing Head

We are seeking an experienced and visionary Marketing Head to lead our marketing strategy and drive brand growth at Emerging India Analytics. This senior leadership role is perfect for a strategic marketing professional who thrives in the dynamic ed-tech landscape and has a proven track record of building successful marketing teams and campaigns.

As our Marketing Head, you will be responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, drive lead generation, and support our mission of transforming careers through technology education. You'll lead a diverse marketing team and work closely with senior leadership to achieve ambitious growth targets.

This is an exceptional opportunity for a seasoned marketing leader to shape the marketing direction of a rapidly growing ed-tech company and make a significant impact on our expansion across India and beyond.

• Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies aligned with business objectives, market trends, and competitive landscape analysis.
• Team Management: Lead, mentor, and expand the marketing team including digital marketing specialists, content creators, and marketing coordinators.
• Brand Management: Oversee brand positioning, messaging, and visual identity to ensure consistent brand experience across all touchpoints.
• Digital Marketing Strategy: Drive multi-channel digital marketing campaigns including SEO/SEM, social media, email marketing, and content marketing.
• Lead Generation & Conversion: Develop and optimize lead generation funnels, improve conversion rates, and maximize ROI on marketing investments.
• Market Research & Analytics: Conduct market research, analyze customer behavior, and leverage data insights to inform marketing decisions and strategies.
• Partnership Marketing: Establish and manage strategic partnerships, influencer collaborations, and co-marketing opportunities to expand reach.
• Budget Management: Manage marketing budget allocation, track ROI, and ensure cost-effective marketing spend across all channels and campaigns.

Essential Requirements:

• MBA in Marketing or related field from a premier institution
• 5-8 years of progressive marketing experience with 2+ years in leadership roles
• Proven track record in ed-tech, technology, or education industry
• Strong expertise in digital marketing, performance marketing, and analytics
• Experience managing marketing budgets of ₹50 lakh+ annually
• Exceptional leadership and team management skills
• Data-driven approach with proficiency in marketing analytics tools
• Excellent communication, presentation, and stakeholder management skills

Preferred Qualifications:

• Experience scaling marketing teams from 5 to 20+ members
• Track record of achieving 100%+ growth in marketing qualified leads
• Expertise in marketing automation platforms and CRM systems
• Experience with global or multi-regional marketing campaigns
• Knowledge of B2B and B2C marketing strategies
• Previous experience in startups or high-growth companies
• Industry certifications in Google Ads, Facebook Marketing, etc.